One thing I don't like is faux corporate support for pride month. Think rainbow branding for large organizations that don't actually do much to improve the systems they benefit from.
A good smoke test to see if rainbow-flag/BLM-repping organizations actually give a shit: test their website's accessibility. If they ignore disabled users *because* they're a minority with different needs, well, that probably speaks volumes regarding their attitudes towards any minority. Actions speak louder than words.
They don't care about minorities; they're only in if for the branding. When a soulless organization uses your symbols, it remains soulless.
Soulless organizations don't have good or evil intent. {{<mention-workitemtype="VideoObject">}}{{<indieweb-personitemprop="author"first-name="Bryan"last-name="Cantrill"url="https://bcantrill.dtrace.org/">}} put this best in his talk {{<cited-workname="Fork Yeah! The Rise and Development of Illumnos"url="https://www.youtube.com/watch?v=-zRN7XLCRhc&t=38m30s">}} (starts at <timedatetime="PT38M30S"itemprop="startTime">00:38:30</time>).{{</mention-work>}}
