--- title: "Commodified and commoditized" date: 2022-06-01T00:47:55-07:00 lastMod: 2022-06-01T00:47:55-07:00 replyURI: "https://toot.cat/@idlestate/108396947965094826" replyTitle: "not only are we not the customer, we aren't even the product: We're the commodified complement of the product" replyType: "SocialMediaPosting" replyAuthor: "@idlestate@toot.cat" replyAuthorURI: https://toot.cat/@idlestate/ --- Commodification means something else; I'm assuming you're referring to "commoditize", as in "commoditize your complement". Although in this context the words have some _really interesting_ overlap, which is why I brought it up. See {{<mention-work itemprop="citation" role="doc-credit" itemtype="BlogPosting">}}{{<cited-work url="https://rushkoff.com/commodified-vs-commoditized/" name="Commodified vs. Commoditized">}} by {{<indieweb-person first-name="Douglas" last-name="Rushkoff" url="https://rushkoff.com" itemprop="author">}}{{</mention-work>}}. We are first commodified by being made a complement to a product, then gradually commoditized as complements ideally are.