---
title: "Soulless Pride"
date: 2022-05-29T00:11:18-07:00
---

One thing I don't like is faux corporate support for pride month. Think rainbow branding for large organizations that don't actually do much to improve the systems they benefit from.

A good smoke test to see if rainbow-flag/BLM-repping organizations actually give a shit: test their website's accessibility. If they ignore disabled users *because* they're a minority with different needs, well, that probably speaks volumes regarding their attitudes towards any minority. Actions speak louder than words.

They don't care about minorities; they're only in if for the branding. When a soulless organization uses your symbols, it remains soulless.

Soulless organizations don't have good or evil intent. {{<mention-work itemtype="VideoObject">}}{{<indieweb-person itemprop="author" first-name="Bryan" last-name="Cantrill" url="https://bcantrill.dtrace.org/">}} put this best in his talk {{<cited-work name="Fork Yeah! The Rise and Development of Illumnos" url="https://www.youtube.com/watch?v=-zRN7XLCRhc&t=38m30s">}} (starts at <time datetime="PT38M30S" itemprop="startTime">00:38:30</time>).{{</mention-work>}}